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PHOENIX SANTAMARIA

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Shredmill

Transport Accident Commission

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TAC
Shredmill

This national campaign was focused around creating an ongoing platform for Motorcycle safety in Australia.
 

Motorcycle gear has the perception of being safe, but in reality when most ‘protective’ garments hit the road they fail in basic crash conditions.

 

That’s why we created the Shredmill, dispelling the myths surrounding protective motorcycle garments, and ensuring all riders check the star rating on MotoCAP.com.au before they hit the road. 

Year:

2026

Media:

Integrated

Client:

TAC

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PR - Glove w Super_2.gif
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PR - Elbow w Supers_2.gif
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PR 09 - Filmed Shred Screen_2.gif
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