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PHOENIX SANTAMARIA
Kind Royale
Meta - Project Rockit - Fortnite
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1 in 2 gamers experience online bullying, causing ongoing mental health issues to our youth.
Meta wanted to do something about it. We teamed up with anti-bullying charity Project Rockit to create Kind Royale, a gaming tournament with a twist — the prize money didn’t go to the best streamer, it went to the kindest streamer with the kindest fans.
Awards:
Client:
Meta & Project Rockit
Media:
Integrated Digital
Year:
2022
Meta
Kind Royale
Meta - Kind Royale
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