The World's Burger

Whether you find yourself in Rome or Rajasthan, The Big Mac will always be called The Big Mac. 

And it will always taste like a Big Mac.  

 

No. Really. Every other language uses ‘Big Mac’ in English, despite all the other menu items being translated into the native language.
 

It’s the burger that transcends language, culture and the world.

Year:

2023

Media:

Intergrated 

Client:

McDonald's